The Lego Group began manufacturing the interlocking toy bricks in 1949. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand.As of July 2015, 600 billion Lego parts had been produced.
The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets.
The average development period for a new product is around twelve months, split into three stages.
In 1949 Lego began producing, among other new products, an early version of the now familiar interlocking bricks, calling them "Automatic Binding Bricks".
These bricks were based in part on the Kiddicraft Self-Locking Bricks, which were patented in the United Kingdom in 1939 By 1951 plastic toys accounted for half of the Lego company's output, even though the Danish trade magazine Legetøjs-Tidende ("Toy-Times"), visiting the Lego factory in Billund in the early 1950s, felt that plastic would never be able to replace traditional wooden toys.
stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark.
The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts.Virtual models of completed Lego products are built concurrently with the writing of the user instructions.Completed CAD models are also used in the wider organisation, for marketing and packaging.As of September 2008, Lego engineers use the NX CAD/CAM/CAE PLM software suite to model the elements.The software allows the parts to be optimized by way of mould flow and stress analysis.It is then injected into the moulds at pressures between 25 and 150 tonnes, and takes approximately 15 seconds to cool.