“After reviewing the ad — which is entirely commercial in nature — our Standards and Practices department decided not to accept this particular spot,” a network rep said in a statement.
“As always, we are open to working with the client on alternative submissions.” A rep for Man also confirmed the rejection and called the refusal to air the spot hypocritical.
“Should you wish to explore future buys on the CBS Television Network, the credit issue will have to be clarified.” A 30-second spot during this year’s Super Bowl costs an estimated $2.6 million.
Super Bowl advertising is often controversial and ads are routinely rejected, which has fueled speculation that this could be a ploy by Man to generate free publicity without ever actually intending to purchase air time during the game.
The site's spokesperson said "We're 100% serious." They spent $100,000 on the ad and raised $40 million from investors, she added.
CBS has decided it will not air an advertisement from gay dating website Man during Feb. The ad depicts two football-watching men sharing a passionate kiss after their hands touch while reaching into a bowl of potato chips.
Man Crunch.com, however, claims that’s not the case.
“Man Crunch not only had the money to pay for the spot, they even offered CBS a cash advance,” the company stated.
You see ads for erectile dysfunction morning, noon and night.
It’s discriminatory that they won’t show this.”Buchter said the site spent more than 0,000 on the ad and has raised million from investors.“They should call our bluff,” she said.
The CBS rep told EW: “We have absolutely no record of any such offer.” CBS and its Super Bowl commercials made headlines earlier this week when women’s advocacy groups issued statements protesting the network’s decision to air a spot sponsored by Christian organization Focus on the Family, which features Florida Gators football star Tim Tebow, his mother, and what some are arguing is an overt pro-life message.