"I think that women, in the best sense, and not in a negative sense, are objects of desire," he told Larry King in 2010.
Hefner helped personally select monthly "Playmates," persuaded famous sex symbols such as Jayne Mansfield and Ursula Andress to pose nude for the magazine and added "centerfold" to the popular lexicon.
He was also arrested in 1963 on charges that Playboy violated obscenity laws, but a jury acquitted him after a trial.
Wearing a tux and brandishing a pipe, he hosted TV shows -- "Playboy's Penthouse" and "Playboy After Dark" -- that featured him chatting up entertainers in a swinging, bachelor-party setting. And in 1971, he bought the now famous Playboy Mansion in Los Angeles, which soon became Hefner's home and attracted celebrities to its lavish all-night parties.
In 1960, he launched a chain of exclusive Playboy Clubs in cities across the U. Playboy went public in 1971, the same year the magazine's monthly circulation peaked at 7 million issues.
"I would like to be remembered as somebody who has changed the world in some positive way, in a social, sexual sense, and I'd be very happy with that," Hefner told CNN.
"I'm a kid who dreamed the dreams and made them come true." Gallery: Hugh Hefner through the years Hefner was born April 9, 1926, in Chicago to Glenn Hefner, an accountant, and Grace Hefner, a teacher.
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