Bill thought that his character was "a shocking man who behaves abysmally", but that as an actor he had to "justify everything he does".
'", and that "they think Charlie is a hero and that it's all legitimate and acceptable behavior, which it isn't." He also revealed that he "had to be more wary" about where he went since his character started his "reign of terror", and that he’d had notes left on his car, which he found "worrying and unnerving".
Despite claiming some people condoned his behavior, he also said that some people told him to "be nicer to that Shelley".
Charlie later began dating Shelley Unwin (Sally Lindsay), which further escalated into a relationship. When arsonist Maya Sharma (Sasha Behar) set fire to the Corner Shop on Coronation Street, Charlie and Ciaran Mc Carthy (Keith Duffy) broke in and rescued Dev (Jimmi Harkishin) and Sunita Alahan (Shobna Gulati).
Charlie eventually began harassing Shelley at every opportunity.
In 2005, Charlie began a relationship with Tracy Barlow (Kate Ford).
He convinced her to move in with him and later in February 2006, manipulated her into having her daughter Amy (Amber Chadwick) move in with her parents. She pretended to be pregnant and used the money he gave her for an abortion to buy expensive shoes and used her "grief" to have him allow Amy to move back in.Actor Bill Ward was cast in the role of Charlie, who was originally to be introduced as a "hunky builder" who would "get pulses racing among female fans." The producers hoped that the character would "have the same impact as womanising builder Len Fairclough".Upon the announcement of the character's arrival, an insider claimed that "Charlie is a real Jack-the-lad type, very gruff and sexy...a rogue who will be very popular with the ladies." Bill Ward revealed that he was "thrilled and delighted to be joining Corrie." Bill Ward's signed a new contract with the British soap opera in early 2005 because the producers planned "to build Charlie's sadistic behavior towards Shelley (Sally Lindsay)" throughout the year.The same year, the storyline which saw Charlie murdered by Tracy Barlow received the "Best Storyline" award."How Do I Evolve From Confusion and Chaos to a Capable, Strong, Compassionate Woman?" The actor said that "wasn’t sure how much life there was left in Charlie as he has done things that are so extreme", and that he hoped that he would go "before people can get sick of him." In 2005, actor Bill Ward claimed that people approached him regarding the abuse his character gave to Shelley Unwin (Sally Lindsay).